Website Rewrite Project
Skills Used
Content Strategy, Writing, and Editing
Research, Audience Analysis, and User Experience Design
Project Management and Feedback Integration
My Role
While working as the Marketing Operations Manager at BubbleUp, I noticed that the pages on our website dedicated to describing our services were not optimized for public viewing:
The verbiage was limited; not descriptive enough to convince readers why this was the right team for the job.
Some of the verbiage was copied across multiple pages and used on alternate sites.
Visually, the pages were lacking substance and instead needed to show how BubbleUp knows what it's doing when it comes to designing websites.
With knowledge of the existing problems in hand, and with a goal of ramping up advertising efforts to our site, I rewrote the pages from scratch in order to better fit with our company ambitions, fully expanding on each topic with vivid language that showed each reader the true potential of hiring BubbleUp.
Official Page Rewrites
Note: None of the information below is internal, as it is all publicly-available on the BubbleUp website as of this page being published.
Click each PDF image to open the accompanying document.
